The Bikefood® story,
First formulated in 2008 and launched in 2009
The original mission was simple and bold: to create the best and most complete cycling drink available. 'The' one choice, made just with the needs of cyclists in mind and serious cycling at that.The years that followed saw us create the ultimate dedicated cycling nutrition range, starting with our 'all-in-one' drink, we progressed with innovative bars, natural gels and introduced the cycling World to hemp based protein powder, which complimented our core drink for those that wanted an additional protein boost without adding extra bulk or consuming dairy produce.
“everything the flagging cyclist could wish for”
Procycling Magazine
The Bikefood® range is one that continually defied conventions of the time and offered discerning riders a genuine difference. A small yet robust outfit, we nurtured a dedicated following of cyclists across many disciplines including pro team riders, World champions both on the roads and in the trails. Bikefood® achieved a major listing with the largest online cycling retailer, opening the doors to global shipping and all the challenges of growing a micro-brand.